Break the rules, stand out
Are you content to obey the rules and be in agreement with everyone else's point of view about how to create a successful business?
If you are, you are not alone. Most people have a powerful desire to fit in and a strong need to remain in good standing with the group—and they believe that they can maintain their good standing by conforming. Our entire upbringing has been about how to be in context with this reality. One characteristic particular to a vast majority of people in our society is the tendency to conform. Are you willing to be a nonconformist?