Break the Rules, Stand Out
Are you content to obey the rules and be in agreement with everyone else's point of view about how to create a successful business?
If you are, you are not alone. Most people have a powerful desire to fit in and a strong need to remain in good standing with the group—and they believe that they can maintain their good standing by conforming. Our entire upbringing has been about how to be in context with this reality.
Being in agreement with everyone else's point of view is the same as doing business-as-usual, following the norm, basing your decisions on past success or a fixed reference point, aligning yourself with conventional business models—all in an endeavor to achieve winning outcomes.
Unfortunately, when you seek to be in agreement with everyone else you will become the most average, the most nondescript and the most inoffensive. This doesn't lead to growth.